Shared Benefit – Shared Responsibility
Brighton Pride is launching City Angels to promote a closer working partnership between Pride and local retailers, restaurants, hotels and other businesses. This relationship will extend beyond Pride weekend via a year long campaign whereby Pride will promote the retail and hospitality economy, whilst asking those businesses that benefit from the £20m+ that is spent over Pride weekend to engage their civic pride and get involved through the Pride City Angels initiative
How to get involved
- Sign up to be a #CityAngel and commit to the Pride City Angel pledge:
- Commit to keeping the front of your business area clean, tidy and litter free over Pride weekend and encourage customers and staff to dispose of their litter responsibly
- Be vigilant to hate crime incidents over Pride weekend and actively report incidents to police
- Be fully supportive of LGBTQ initiatives and events that take place in Brighton & Hove and over Pride weekend
- Be a #CityAngel champion and encourage other businesses to sign up
The benefits of being a City Angel
- Receive official City Angel Pride merchandise to display your support and stand out from the crowd – rainbow flag, window sticker, digital versions for social media and websites
- Be listed on the City Angel page on Brighton Pride website
- Business listing on full page advertisements celebrating City Angels in Brighton media outlets – The Argus, Brighton Independent, Absolute Magazine
- Be part of the social media campaign around City Angels with links to supporters pages
- Benefit from city visitors supporting your business because you are clearly identified as a City Angel

Respect – Pride – Unity
RESPECT for the city, each other, people
PRIDE in our city through a shared pledge to care for it
UNITY in our collective approach to look out for the city and individuals within it