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A Summer of Pride

Superdrug are so excited to be a sponsor of this year’s Brighton & Hove Pride, a time to celebrate and support the LGBTQIA+ community.

For seven years, Superdrug and Unilever have partnered with a charity dedicated to providing vital support for the LGBTQIA+ community. Along with brands such as Britney Spears, Canesten, MUA and Durex, Superdrug continues to raise money to support various charities and help to ensure all individuals have a voice.

Pride Month and Beyond

At Superdrug, we ensure our support for the LGBTQIA+ community doesn’t stop with the close of Pride Month. Whilst we use Pride Month as a fantastic opportunity to ensure the community rises to the top of our communications, our support for our diverse customer base extends year long. Internally, we’re incredibly proud of the internal LGBTQIA+ employee network, which ensures that everything we do is as inclusive and representative as possible.

Everyone deserves to feel confident, celebrated and valued. From new and exclusive fragrances to Superdrug’s Pride-exclusive products, celebrate pride in a way that’s true to you.