Brighton & Hove Pride, the UK’s biggest Pride Festival, has published a new set of standards for business sponsors & partners or brands taking part in this year’s Community Parade.
This year’s parade takes place on Saturday 6th August 200 and will mark the 30th anniversary of the Brighton & Hove Pride with a theme of Love, Protest & Unity.
Brighton Pride has published the standards to maintain the integrity of the community parade and ensure that floats and entries from business partners or brands support and celebrate Inclusion & Diversity or achievements, culture, and aspirations of those belonging to their LGBT networks and to celebrate all our communities.
The standards highlight that floats, banners, t-shirts, flags or any form of messaging in the parade entry must include specific messages of support for the diversity and inclusivity whilst rejecting consumer promotions, generic branding or marketing messages. Entries will only be permitted if they show what the sponsor / parade entry believes or wants to stand for and that these messages are also featured across other platforms such as social media when highlighting Brighton Pride.
Paul Kemp, Managing Director, Brighton Pride CIC said “We are thankful to parade entries from business organisations and consumer brands that support Pride and without their support we’d not be able to deliver the costs of producing the community parade in the current climate. However in the last few years at some Pride events we’ve seen brand marketing messages becoming more prevalent and in some instances of brands using Pride to ambush-market LGBTQ consumers. Brighton & Hove Pride has always celebrated our local LGBTQ community groups, charities and red light services and with the publication of the new more robust set of standards we are aiming for all our business partners and brands featured to honour and celebrate the very reasons that Pride exists and to celebrate Diversity & Inclusion and support of LGBTQ employees.“
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