Developed in Moscow by distiller Pyotr Smirnov, Smirnoff is created using a unique process involving three distillations and ten stages of filtration to deliver smoothness and clarity. Today it is enjoyed in more than 130 countries worldwide.

As part of its ongoing drive for greater inclusivity, Smirnoff has launched a new campaign which aims to improve understanding of the non-binary community and raise awareness of the challenges that individuals who identify in this way encounter.