IKEA has been a long-standing advocate in our efforts to make people within the LGBTQ+ community feel welcomed, respected, and appreciated for who they are. In 1994, an IKEA commercial on TV featured a male couple searching for the right dining room table. Widely believed to be one of the earliest LGBT+ advertisements, the commercial made headlines around the world. 30 years later, with IKEA soon to open in Brighton, we’re excited to be part of Brighton & Hove Pride 2024 for the first time.