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Virgin Holidays painted the town ‘rainbow’ this weekend as staff from all across the UK flocked to Brighton to take part in the annual pride parade.  For the first time ever, Virgin Holidays sponsored a float as part of the parade, giving staff the chance to get together and enjoy the day.

Virgin Holidays even shared a bit of their fabulous flair with the hundreds of thousands of spectators who lined the parade route, by giving away a trip to Miami Gay Pride in 2017.  Parade goers simply had to tweet a picture of them having fun to @VirginHolidays, using the hashtag #BestOfBothPrides. The lucky winners will be flown out to Miami in April next year to experience the annual festival in style.

The parade float sponsorship forms part of Virgin Holidays’ ongoing public commitment to LGBT customers and staff around the world.

Mark Anderson, Managing Director of Virgin Holidays, commented:  “Virgin Holidays is an open, inclusive and optimistic workplace.  I’m personally very proud to see so many staff come out in support of their LGBT colleagues and customers at Brighton Pride.  We want everyone to feel comfortable bringing their whole self to work and events like today are crucial in making that happen.”

Virgin Holidays continues to work with its partners to ensure travel is accessible for everyone, no matter what.  For more information on Brighton Pride please visit