Brighton & Hove Pride 2019 ran their online post-event survey again this year and had a good response from over 3,000 people.

  • Of the respondents, 82% had been to Brighton Pride before and 31% were local (BN1/2/3 postcode).
  • Of the visitors to the city 52% came by train and 40% by car with 35% staying in hotels and B&Bs
  • 75% attended the Pride Community Parade and 82% Pride In The Park with 61% buying their tickets early to take advantage of the cheaper pricing

Parade

82% said yes, there is a good mix of community sector and business entries

Pride In The Park

  • 95% enjoyed the entertainment on the main stage
  • 57% thought it was good to have international artists at an LGBTQ event
  • Although 8% felt there should only be local or LGBTQ artists at Pride
  • 94% felt the entertainment across the park is diverse enough
  • 92% felt the tickets were good value for money
  • With 3% giving Pride just 1 out of 10 for value

Other Attractions

  • 86% of respondents said they also visited the Brighton Palace Pier
  • 21% the Royal Pavilion
  • 55% The Laines
  • 27% Churchill Square

Brands At Pride

  • 73% were ok with Brands at Pride as long as they were supporting their LGBTQ+ employees, sponsoring Pride or supporting the Brighton Rainbow Fund
  • But 5% didn’t not support brand involvement
  • 67% think brands promoting themselves in Brighton over Pride should be an official partner and support Brighton Pride?
  • 74% are more likely to make purchases from Companies/brands that are actively sponsoring Brighton Pride

Visitor Demographics (Age)

  • 34% – 18-34
  • 33% – 35-46
  • 29% – 47-60
  • 4% – over 60