Brighton & Hove Pride 2019 ran their online post-event survey again this year and had a good response from over 3,000 people.
- Of the respondents, 82% had been to Brighton Pride before and 31% were local (BN1/2/3 postcode).
- Of the visitors to the city 52% came by train and 40% by car with 35% staying in hotels and B&Bs
- 75% attended the Pride Community Parade and 82% Pride In The Park with 61% buying their tickets early to take advantage of the cheaper pricing
Parade
82% said yes, there is a good mix of community sector and business entries
Pride In The Park
- 95% enjoyed the entertainment on the main stage
- 57% thought it was good to have international artists at an LGBTQ event
- Although 8% felt there should only be local or LGBTQ artists at Pride
- 94% felt the entertainment across the park is diverse enough
- 92% felt the tickets were good value for money
- With 3% giving Pride just 1 out of 10 for value
Other Attractions
- 86% of respondents said they also visited the Brighton Palace Pier
- 21% the Royal Pavilion
- 55% The Laines
- 27% Churchill Square
Brands At Pride
- 73% were ok with Brands at Pride as long as they were supporting their LGBTQ+ employees, sponsoring Pride or supporting the Brighton Rainbow Fund
- But 5% didn’t not support brand involvement
- 67% think brands promoting themselves in Brighton over Pride should be an official partner and support Brighton Pride?
- 74% are more likely to make purchases from Companies/brands that are actively sponsoring Brighton Pride
Visitor Demographics (Age)
- 34% – 18-34
- 33% – 35-46
- 29% – 47-60
- 4% – over 60
