aussieBum, the Australian men’s underwear and swimwear brand, has partnered with UK’s biggest Pride Festival, Brighton & Hove Pride, becoming the presenting partner at the Festival for the hugely popular Wild Fruit Big Top Dance Tent.
Brighton Pride Festival takes place from 5th to 7th August 2016. The Lesbian, Gay, Bisexual and Transgender (LGBT) community event has become the UK’s biggest Pride festival with nearly 300,000 people participating in the celebrations across the city last year.
This year’s event, themed ‘Carnival of Diversity: Uniting Nations’, is expected to attract a huge number of participants, spectators and visitors from across Sussex and further afield. According to Tourism South East, the festival is the biggest event and tourist attraction in Brighton.
The aussieBum Wild Fruit Big Top Dance Tent will be one of the most popular attractions during the festival at Preston Park. Featuring headline DJ performers Stonebridge, DJ Fresh, Freemasons and many others.
Jonny Marsh, Brand Product Manager, aussieBum, commented: ‘Brighton Pride is a fantastic celebration of community and diversity and a great match for aussieBum’s values. We’re delighted to be supporting what is undoubedtly one of the biggest party events of the year in the UK at a time when the festival’s message of unity and solidarity could not be more important’.
Paul Kemp, Brighton Pride Community Interest Company, said: “Brighton Pride has evolved over the years with more communities coming together to celebrate every aspect of our city, regardless of sexuality, race, gender, age or ability. We are delighted that aussieBum has partnered with Brighton & Hove Pride to present the Wild Fruit Big Top Dance Tent”.
Last year’s Brighton & Hove Pride Festival raised a record breaking £100,000 for LGBT and HIV organisations and good causes across Sussex. Beneficiaries included Allsorts Youth Project, Lunch Positive, LGBT Community Safety Forum, MindOut, Peer Action and Clare Project.